Marketing Consulting & Strategy

Clear direction. Tailored advice. Confident marketing.

Marketing can feel like a maze when you’re running a small business. Whether you're unsure where to focus, stuck on how to talk about what you offer, or overwhelmed by all the moving parts — you're not alone. I've been helping businesses like yours navigate the noise for over 20 years, and these services are here to give you clarity, confidence and practical tools to take control of your marketing.

Whether you're starting fresh, refreshing your brand, or working through a specific challenge, this is about making marketing feel manageable, strategic and aligned with your business goals. You don’t need a huge budget — just the right strategy, and someone who knows how to make it work for you.

Marketing Consulting

Expert advice for when you need fresh perspective and actionable guidance.

Sometimes you just need to talk it out with someone who gets it. These 1:1 sessions are designed to give you personalised marketing advice, help you overcome specific challenges, or provide a strategy sounding board when you need it most.

Whether you’re launching something new, reworking your message, or making sense of what’s working (and what’s not), I’ll bring clarity and direction — without the jargon.

What’s included:

  • 1-hour consulting session via Zoom (available as a one-off or in a package)

  • Pre-session questionnaire to get the most out of our time

  • Honest feedback and strategic advice tailored to your goals

  • Follow-up email with a prioritised action list

Why it’s worth it:

  • Get unstuck on a current challenge or campaign

  • Receive clear direction from an experienced marketer

  • Feel energised and focused with practical next steps

Marketing Strategy

A practical, custom marketing roadmap to move your business forward.

If you’ve been patching your marketing together and hoping for the best, it’s time for a proper plan. This package gives you a clear strategy based on your goals, audience, strengths and resources — all mapped out into a small business-friendly action plan.

We’ll identify your gaps, pinpoint where to spend your energy, and create a step-by-step strategy that reflects your vision, voice, and capacity.

What’s included:

  • Quick online questionnaire to understand your business background

  • 1-hour virtual strategy session

  • Mini audit of your existing marketing activity (website, socials, email, print etc.)

  • Custom Small Business Marketing Plan

  • Prioritised Action List (aka your roadmap for the next 3–6 months)

You’ll walk away with:

  • Strategic clarity and brand alignment

  • Confidence about where to focus your efforts

  • A realistic, easy-to-follow plan tailored to your business

Branding & Logo Design

A brand that looks the part and feels like you.

If your current branding no longer reflects your business, or you’ve never had a brand that really fit — this might be just what you need. Branding is about creating a visual and verbal identity that captures who you are, connects with your audience, and gives you confidence promoting your business.

What’s included:

  • 1:1 brand discovery session (via Zoom)

  • Brand purpose and values clarity

  • Messaging support (elevator pitch and tagline development)

  • Logo refresh or new logo design (delivered in all required formats)

  • Submark or icon design for digital use

  • Colour palette and font pairings

  • Canva tips and setup to help you create branded visuals

  • Brand style mini-guide for consistency

Why it makes a difference:

  • You’ll feel proud and confident representing your brand

  • Your visuals and messaging will finally match what your business actually is

  • You’ll have the tools to stay consistent across platforms without hiring a full-time designer

Client Feedback

Hear what our clients say.

Zuzi helped me to adjust my business strategy to better align with my goals, and significantly increased my client base.

Sarah J.
A 3D illustration featuring a series of shopping-related elements such as a shopping basket, a target, a lightbulb, a paper bag, and various charts or graphs. These objects are positioned on a dark green stepped platform, suggesting elements of business and marketing.
A 3D illustration featuring a series of shopping-related elements such as a shopping basket, a target, a lightbulb, a paper bag, and various charts or graphs. These objects are positioned on a dark green stepped platform, suggesting elements of business and marketing.

Kiama

The marketing strategy provided by Zuzi helped my business expand exponentially and reach new customers I never thought of. Highly recommend their services if you want your business to grow!

A woman stands beside a whiteboard that serves as a weekly planner, organized with days of the week horizontally and different social media platforms vertically. The board is marked with different colored sticky notes labeled with tasks like 'Culture', 'Funny', 'Fun Fact', 'Diversity', and 'Product'. She uses a pen to make a check mark while looking at the board. The layout is colorful and orderly, indicating a planned schedule for social media marketing.
A woman stands beside a whiteboard that serves as a weekly planner, organized with days of the week horizontally and different social media platforms vertically. The board is marked with different colored sticky notes labeled with tasks like 'Culture', 'Funny', 'Fun Fact', 'Diversity', and 'Product'. She uses a pen to make a check mark while looking at the board. The layout is colorful and orderly, indicating a planned schedule for social media marketing.
Mark S.

Wollongong

★★★★★
★★★★★

Book a Consult

Initial consultation will help you decide if I am the right fit for your business marketing. Easy rescheduling up to 24 hours prior if life gets in the way.

Hours

9 AM - 4 PM

woman signing on white printer paper beside woman about to touch the documents
woman signing on white printer paper beside woman about to touch the documents