Compass Home Care
Private Healthcare Brand Development
Compass Home Care Services is a new in-home end-of-life and companionship care provider founded by Jarrod Wolhuter, a registered nurse with nearly 15 years’ experience across remote communities, regional NSW, and metropolitan health settings. Jarrod’s vision was clear: create a service that delivers compassionate, dignified support for people wishing to remain at home through illness, ageing, or end-of-life care.
When Jarrod approached Leverage Digital, Compass Home Care was still a concept — no brand, no assets, and no clear structure to bring the idea to market. What he did have was deep clinical expertise, strong values, and a commitment to building a business that put care, dignity, and humanity first. Our role was to translate this into a coherent, credible brand and strategy that could support sustainable growth.
Defining the Vision, Purpose & Strategy
We began with a series of strategy workshops to understand Jarrod’s goals, long-term plans, and his ideal client base. Because the business was entirely new, every strategic direction was available, which meant our first task was narrowing in on what Compass Home Care should stand for.
Together, we clarified:
The core purpose and mission
The unique clinical strengths and service philosophy
Market positioning within NSW’s home care landscape
Service scope
Long-term expansion pathways
The desired tone, personality and emotional impact of the brand
These sessions shaped the blueprint for the brand identity and marketing approach.
Brand Identity Development
With strategy defined, we translated the brand vision into a complete visual and verbal identity.
Brand Foundations
Purpose, mission and values
Brand story
Tone of voice
Messaging pillars
Visual Identity
Logo reflecting guidance and direction
Colour palette anchored in trust, comfort and approachability
Typography choices to support clarity and accessibility
Imagery direction emphasising humanity, home, and dignity
This identity forms the backbone of all current and future communication.
Website Build
We built the Compass Home Care website to present the new brand with clarity, empathy and professionalism.
Key features we zeroed in on:
Structured, straightforward pages. A clear hierarchy so families can quickly understand services, credentials and approach.
Warm, reassuring copywriting. All content was written to reflect Jarrod’s clinical expertise and his deeply compassionate style of care, while remaining accessible and non-clinical.
Mobile-optimised experience. Ensures families can navigate easily on the devices they use most.
SEO-ready structure. Metadata, headings and on-page content aligned to common search behaviours in the home care sector.
Print Collateral & Launch Assets
To support launch, we developed a set of practical marketing materials, including:
Professional business cards
Service introduction flyers
Copy and design direction for future brochures and community outreach materials
All collateral carries the same visual identity and messaging tone, creating a cohesive, credible presence across touchpoints.
The Outcome
By the end of the project, Compass Home Care emerged as a fully realised healthcare brand — with a clear identity, a strong narrative, a professional website, and the foundations for ongoing marketing activity. Jarrod now has a business framework that reflects his values and expertise, and a brand he can confidently grow in the years ahead.
Services
Brand strategy workshops
Tone of voice development
Messaging framework
Visual identity (logo, colours, fonts)
Website build (structure, design, copywriting)
SEO setup
Print collateral (business cards, flyers)
‘If you want to grow your business but don’t know what to do first or where to start with all that digital stuff, you can’t go wrong contacting Zuzi.‘
Jarrod Wolhuter, Compass Home Care